Yellow Flower
Yellow Flower

Industry

Industry

Fintech

Fintech

Company size

Company size

+3000

+3000

Active users

Active users

+150 million

+150 million

TRX comms sent/day

TRX comms sent/day

+29 million

+29 million

Email open rates

Email open rates

83%

83%

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website