Hej! I'm Lavi.
Hej! I'm Lavi.
Hej! I'm Lavi.
I don't just design interfaces, I solve critical user problems— the kind that build lasting customer loyalty — and turn those solutions into experiences people genuinely enjoy using.
I don't just design interfaces, I solve critical user problems— the kind that build lasting customer loyalty — and turn those solutions into experiences people genuinely enjoy using.
I don't just design interfaces, I solve critical user problems— the kind that build lasting customer loyalty — and turn those solutions into experiences people genuinely enjoy using.
My Daily Stack
My Daily Stack
My Daily Stack
Explore My Work
Explore My Work
I spent the last 9 years specialising in end-to-end post-purchase design at Klarna. Built and led a group of 10 front-end designers, spread out in multiple teams. Supported the launch of all Klarna's buy-now-pay-later products in 16+ markets.
Explore my work below to see some of the projects I've led.
From Clutter to Cashflow: A Redesign for Retention
This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.
Enhanced Brand Consistency
Increased customer retention rate
Faster Development & Iteration
Higher payment rates
View Project
From Clutter to Cashflow: A Redesign for Retention
This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.
Enhanced Brand Consistency
Increased customer retention rate
Faster Development & Iteration
Higher payment rates
View Project
From Clutter to Cashflow: A Redesign for Retention
This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.
Enhanced Brand Consistency
Increased customer retention rate
Faster Development & Iteration
Higher payment rates
View Project
From Clutter to Cashflow: A Redesign for Retention
This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.
Enhanced Brand Consistency
Increased customer retention rate
Faster Development & Iteration
Higher payment rates
View Project
Redefining Funding Source Management
When a confusing, outdated system began eroding user trust and driving up costs, I led a strategic initiative to rebuild it. Through a complete design overhaul, I transformed a broken experience into a seamless, user-centric system.
87% less funding source related CS tickets
12% decrease in failed payments
60+ templates using the new component
View Project
Redefining Funding Source Management
When a confusing, outdated system began eroding user trust and driving up costs, I led a strategic initiative to rebuild it. Through a complete design overhaul, I transformed a broken experience into a seamless, user-centric system.
87% less funding source related CS tickets
12% decrease in failed payments
60+ templates using the new component
Read Case Study
Redefining Funding Source Management
When a confusing, outdated system began eroding user trust and driving up costs, I led a strategic initiative to rebuild it. Through a complete design overhaul, I transformed a broken experience into a seamless, user-centric system.
87% less funding source related CS tickets
12% decrease in failed payments
60+ templates using the new component
View Project
Redefining Funding Source Management
When a confusing, outdated system began eroding user trust and driving up costs, I led a strategic initiative to rebuild it. Through a complete design overhaul, I transformed a broken experience into a seamless, user-centric system.
87% less funding source related CS tickets
12% decrease in failed payments
60+ templates using the new component
View Project
Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings
A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.
Lower reminder rates
Cost savings of $1M/year
Standardized user journey
Customer satisfaction
View Project
Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings
A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.
Lower reminder rates
Cost savings of $1M/year
Standardized user journey
Customer satisfaction
View Project
Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings
A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.
Lower reminder rates
Cost savings of $1M/year
Standardized user journey
Customer satisfaction
View Project
Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings
A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.
Lower reminder rates
Cost savings of $1M/year
Standardized user journey
Customer satisfaction
View Project
Design Process
As a Front-End Designer, I oversee the entire lifecycle, from exploration to deployment. This gives me a unique advantage: a deep understanding of the technical possibilities and constraints of bringing designs to life through code.
RESEARCH
✓ I collaborate with the product manager to define the problem or initiative. This involves gathering insights into user and market needs, legal requirements and data analytics.
✓ I look into any external dependencies or potential impact, beyond our problem space.
✓ Validate proposed design solutions and align with back-end on the input data requirements.
✓ I create detailed task/epics in Jira, dividing or delegating responsibilities, and provide to stakeholders an initial time estimation for design and deployment.
DESIGN
✓ I create wireframes and high fidelity visual designs that meet the requirements.
✓ Align all changes with the App team and TRX Mastery Framework, to maintain consistency of the user experience across Klarna products and channels.
✓ I prepare and facilitate a design review session, where product, engineering, legal, delivery and CS have the opportunity to review and challenge the new designs before implementation phase.
IMPLEMENT
✓ The development phase is carried out in close collaboration with the engineering competence, working side by side to ensure everything works well on both front and back end.
✓ I create new branches for my design changes. I test the changes on my local machine before pushing the code to the main repository.
✓ Once my pull requests are approved and merged into our staging environment, we set up bug bashes, placing test orders and going through all the changes to find and fix any issues.
DEPLOY
✓ After all bugs have been fixed, I merge everything into production.
✓ Depending on the agreed strategy, I set up an A/B test on our experimentation platform before the changes go live. This helps us monitor how our design changes are performing.
monitor
✓ We continuously monitor the key metrics like performance, errand rates, and user behaviour to catch any issues early.
✓ I pull production examples and do further quality checks and investigations.
✓ Together with the product manager and analyst, we asses the data from our A/B tests, as well as CS input.
Endorsements
Endorsements
Partnered cross-functionally with engineers, product managers, delivery leads, content designers, analysts, and legal counsels to execute key initiatives.
Here is what my colleagues had to say about our collaborations:
Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.
Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.
Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.
Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.
Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.Kristin Altmann
Sr Content Designer @ Klarna
Working with Lavinia was a true highlight of my time at Klarna. As a UX Design Group Lead, she brought not only a wealth of knowledge and structure to our team, but also a collaborative spirit that made even the most complex projects feel manageable and meaningful.
We worked closely together on dunning communications across various markets — a challenging and high-stakes area — and I was constantly impressed by Lavinia’s ability to bridge the gap between design and development with ease. She has a deep technical understanding, sharp design sensibility, and an incredible instinct for what the customer needs. And she doesn’t just talk about solutions — she builds them.
Lavinia is also one of the most organized, efficient, and quick-witted people I’ve ever worked with. She’s clear in her direction, always well-prepared, and creates a working environment that is both productive and enjoyable. I would wholeheartedly recommend her to any team looking for a design leader who can deliver results, foster trust, and make the journey fun.Wouter Strauven
Product Director @ Klarna
I’ve worked closely with Lavinia for the past 5 years. I have consistently witnessed her strong performance both as an individual contributor and as a manager.
She regularly goes the extra mile for the business to hit our business goals and delivery timelines. She is also very motivated to do the right thing for consumers and deliver an excellent user experience.
As a manager, I’ve seen her be very successful in growing her reports as well as guiding them through promotion cycles with great success.
People love having Lavinia on their team as she’s great on an interpersonal level. She has a strong positive impact on the wellbeing of her colleagues at work, which I really value.Anna Marcinkovska
Product Manager - Financing @ Klarna
Lavinia is an extremely ambitious, creative, intelligent and very easy-to-be-around co-worker.
I had the opportunity to be Lavinias lead in a team of 10 people during 2019, where I learnt that not only does she seek to be challenged in everything that she does, she really cares for her co-workers and creating a good environment for everyone she is around. I also learnt a lot from her of delivering quality above what has been asked of you.
She is very ambitious and has greatly contributed cross-teams to the company, an example of this is her mapping out all user journeys that Klarna has in terms of how Klarna communicates with the customers post-due date. A map that is being used as a tool everyday in a domain of approx. 300 people. In everything she does, she goes above and beyond in thinking outside the box and when set out with a task she brings that extra piece of quality that you didn't even know you needed before she showed it to you.
I truly believe that working alongside her is a great opportunity that I am happy to have had.
Frank Remijn
Sr Delivery Lead @ Klarna
It’s been a real pleasure working with you. As a direct colleague, I’ve always appreciated your strong drive to learn and grow—your curiosity and energy are contagious. You’ve consistently gone the extra mile, even working late hours when needed, and always with a positive and focused attitude.
You take initiative naturally and bring structure and clarity to everything you do. Your communication with me as a delivery lead and other stakeholders has been truly outstanding—clear, proactive, and always anchored in mutual understanding and trust.
Beyond your day-to-day contributions, you’ve done so much for the Design competence and culture at Klarna. You’ve supported your reports with care and integrity, and your impact has reached far beyond your immediate team. You’ve been not just a skilled professional, but also a genuinely warm and interested colleague. I’ve learned a lot from working with you and I know many others feel the same.Matilda Wasing
Sr Front-End Designer @ Klarna
The front-end designer role would not be what it is today without you, Lavinia.
In this process, I have seen you showing many of the leading principles among courage by making sure your voice gets heard and fighting for what you believe in.
Challenging the status quo by going against the wind and putting the Front-End Design sub-competence on the map with relevant levels and opportunities to evolve in the role, and let the team shine for involving us as a team and making sure we all feel heard and supported as a team.
I am really impressed how you developed and how much energy and power you have, you were an empowering example for me.
Ezgi Taner
Prod Manager - Pay Later @ Klarna
As a product person, I highly recommend Lavinia for her exceptional design skills and leadership.
She navigates ambiguity with clarity, aligning user needs, technology, and business goals into actionable roadmaps.
She fosters cross-team collaboration, challenges the status quo, and offers insights that elevate both design quality and team culture.
A true "get-things-done" professional with strong leadership qualities, her dedication and proactive approach make her an outstanding contributor.
Dejan Rackov
Software Engineering Manager @ Klarna
Lavinia is one of the most effective design leads I have worked with. Her technical proficiency has been key for a smooth collaboration and accelerated project timelines.
I was particularly impressed by her bold and strategic approach during a long-awaited system migration. She proposed and championed a new front-end migration strategy that, while initially we thought was a high-risk since it required us to pivot completely, proved to be an ingenious solution. Thanks to her, we significantly reduced our timeline, lowered the resource burden, and delivered a final product of superior quality, directly impacting our group KPIs.
Lavinia's unique blend of strategic design thinking and technical expertise makes her a standout design lead.
Ezgi Taner
Front-End Designer @ Klarna
Lavinia is dynamic leader with a genuine passion for good design and a keen eye for details. She is not only not afraid to ask the tough questions, but also has the experience to know the right questions that get to the root of the issue.
During my time working with Lavinia, I had the privilege of reporting to her as our lead. Through her guidance I was able to achieve professional strides and I always felt she had my back. Some of our conversations will stick with me throughout my career.
Aside from work, Lavinia is also a fun colleague that is always bringing a smile and adds that extra warmth to the day.
